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Volunteers Wanted with raised cholesterol levels
BuddyPower has teamed up with www.checkforchange.co.uk and Flora pro.activ, aimed at raising awareness of the links between the menopause and raised ...
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Government online ad spending soars on health
Government spending on digital media advertising leapt by nearly 60% year on year in the 12 months to the end of March. 18-07-2008
Figures published today by the Central Office of Information, which coordinates government advertising and marketing, revealed that in the 12-month period digital media spend rocketed by 57.6% to £35.4m.
The COI is the second-biggest spender on all forms of advertising in the UK, according to Nielsen Media Research figures, trailing only Procter & Gamble.
Next year's figures are likely to be boosted by campaigns including the first £25m element of its anti-obesity push; and the £10m binge-drinking campaign that kicked off earlier this summer. Read the full story at: - http://www.guardian.co.uk/media/2008/jul/16/digitalmedia.advertising
Source: - www.guardian.co.uk
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