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Winning the Fat War by Anne Diamond
Winning the Fat War by Anne Diamond published January 14th 2009 by Capstone, a Wiley Company,  £12.99  Paperback Original - To ...
 

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NATURAL ORGANIC EXPERIENCE LAUNCH MÁDARA ECOLIPS


Natural Organic Experience is launching two new lip balms to complement the recently launched MÁDARA skincare range.   Made from natural products harvested from the land and sea of Latvia, the two new lip balms in the MÁDARA ecolips range, are softening lip butter and regenerating lip balm.25-01-2008
Softening lip butter softens and protects lips from dust, cold and sun, giving them tenderness, shine and natural beauty all year-round. Just a thin layer of the natural flower and herb butter, with Baltic sea buckthorn, camomile and calendula extracts, as well as cocoa butter, will ensure that your lips feel smooth and look superb.  Softening lip butter comes in a 10ml tub and retails at £7.40
Regenerating lip balm contains natural flower and herb balm with Baltic barley germ, nettle and rosehip extracts, anti-oxidants and vitamins.  It nourishes and pampers lips, protecting from wrinkles, dryness and cold. Just a thin layer, applied when you want to, will restore your lips to peak condition so they look wonderful and feel so much better.  Regenerating lip balm comes in a 10ml tub and retails at £8.50.
The philosophy behind the MÁDARA brand is that by using only natural ingredients can we protect ourselves against the stress of modern life and the harm done by environmental pollution to our bodies.
The MÁDARA range is named after Latvia’s most delicate and fragrant flower, the MÁDARA. It was chosen because it symbolises the perfection and beauty of nature. The MÁDARA flower is arranged in a fractal, sprig-like structure, one of the most basic forms in nature’s architecture.
MÁDARA cosmetic products contain the active extracts of Baltic flowers and herbs. Natural oils such as jojoba, cocoa butter, waxes and plant-based ingredients are used as a base for these flowers and herbs to nourish the skin. All ingredients are obtained from biological cultivation or picked from the wild. Only those preservatives which can be found in nature are used. Colours and pigments are inorganic/mineral pigments, which can be found in nature (e.g. white pigment Titanium Dioxide or Iron Oxides), or organic pigments that are obtained from fruits, vegetables or plants (e.g. Chlorophyllin from green leaves or Lycopene from tomatoes).  Fragrance is created from essentials oils and components of essential oils.
MÁDARA products do not contain petroleum ingredients, chemical preservatives or anything which is allergic, toxic or destructive to the immune system or mineral oil which prevents the skin from breathing.
In accordance with the brand philosophy, all the products which need protection from air are packaged in vacuum dispensers. This is technologically the most advanced type of packaging, preventing oxidisation and contact with bacteria. The products are contained in opaque material which not only protects from sunlight but also avoids using artificial preservatives.
The brand carries the FSC logo which identifies products that contain wood from well managed forests certified in accordance with the rules of the Forest Stewardship Council.
The MÁDARA Body Care range consists of four body lotions and three soaps. The Face Care range has two soaps, two toners, a light moisturising cream and two enriched moisturising creams.
Body Care
Moisturising Body Lotion for all skin types to soothe and refresh the skin. Created lovingly with extracts of camomile, marigold, plantain and seaweed, as well as gentle, natural enzymes.  In particular, the use of seaweed in the product helps burn fat and decreases the appearance of cellulite by stimulating enzymes which destroy fat cells and eliminate water retention from body tissue. Use on a daily basis after bathing. The light lotion is quickly absorbed and balances combined and oily skin. 150ml/5 fl oz and costs £12.50
Nourishing Body Cream designed specifically for dry and sensitive skin. It feeds and protects dry skin using sea buckthorn berry oil, chamomile, marigold, plantain and seaweed along with natural enzymes. For use after a visit to the solarium, swimming pool or to combat central heating or the effects of tanning. Sea buckthorn berry contains a natural UV filter, as well as having the ability to regenerate skin cells. 150ml/5 fl oz and costs £12.50
Firming body cream for tired and loose skin. This restorative, enriching cream enlivens and tones loose skin, using juniper, horse chestnut, chamomile, marigold, plantain, seaweed, coffee and natural enzymes. For use on the whole body or problem areas which need special care such as legs, stomach, upper arms and breasts. The inclusion of coffee improves blood circulation, removes excess liquids from tissue and stimulates cell regeneration. Great for the legs after a tiring day! 150ml/5 fl oz. and costs £15.95
Flower dust body lotion for use in all skin types. This not only moisturises but gives the skin a soft golden shimmer using flower dust and the freshness of wild rose hips. It adds an attractive and healthy glow to the skin for those special festive moments and brightens the skin every day. Apply all over the body or on specific areas such as the neck, shoulders, and arms. It is perfect for accentuating a tan or to bring out the natural skin colour and instantly improves skin tone. 150ml/5 fl oz and costs £15.99
Soaps
Rosehip extract body soap bar for normal / combination and oily skin. This soothes tense skin while it softens and moisturises. It contains natural tretinoin, a derivative of vitamin A, which slows down the skin ageing process. It stimulates skin regeneration and raises the levels of collagen and elastin for smoother, firmer skin. It can diminish scars, stretch marks, pigmentation, sun damage, fine lines and burns. 170 g and costs £4.80
Very gentle body soap bar with buckthorn oil is specifically for dry skin. It softly cleanses whilst nourishing and soothing irritated skin. 170 g and costs £4.80
Mint shower liquid soap is for all skin types. Fresh mint reminds us of summer. It is created from peppermint and algae harvested in the Baltic region, organic oils and other natural ingredients. 200 ml/6.8 fl oz. and costs £8.50
Wheat germ soap bar for the face is for dry skin. This is a very gentle facial soap which cleans the skin of the face and neck giving it vitality. Made from wheat germ, organic plant oils and other ingredients of nature. 100% fragrance free, 85g. Costs £3.95
Raspberry soap bar for the face is for oily /combination skin. It is made from raspberries, organic plant oils and other ingredients of nature. The soap is 100% fragrance free, 85g. Costs £3.95
Face Care
Mild floral facial toner is for an older skin (35+) which is dry and sensitive. The flower and herb facial toner will rebalance and refresh skin previously cleansed with milk or soap. It can calm sensitive, irritated skin as well as softening dry and tense skin. It contains no alcohol but uses rosewater, extracts of raspberries, cucumber, chamomile and plantain as its main ingredients. 200ml/6.8 fl oz. Costs £9.85
Floral facial toner is for use in normal/combined and oily skin. It can balance and refresh the skin after cleansing with milk or soap. It diminishes shine, calms irritated skin and minimises enlarged pores. It does not contain alcohol but uses rosewater, extracts of oak bark, sage, sweet flag and cucumber. 200ml/6.8 fl oz. Costs £9.85
Light moisturising facial fluid for use in normal/combined and oily skin. This lightly moisturises and softens the skin while minimising enlarged pores. It can protect from exposure to the sun and dust. The light fluid is easily absorbed by the skin and best used in the summer months. A more oily daily cream is advised for use in the winter months when the skin needs protection from the elements.  50 ml / 1.7 fl oz.  Costs £19.99
Deep moisture facial cream for use on dry, sensitive skin and for the 35+ skin.  This rich moisturising cream softens and refreshes the skin and helps to protect it from environmental pollution.  Normal skin will be happy with this cream for day or night-time but if the skin is dry, use it during the day and swap it for Regenerating Facial Cream at night.  50 ml / 1.7 fl oz.  Costs £19.85
Regenerating facial cream for use by all types of skin. This intensive, regenerating cream nourishes the skin and revives its radiance during sleep, preventing the formation of wrinkles. It contains jojoba and avocado base oils, cocoa butter, extracts of barley sprouts, tomatoes, hop, algae, plantain, chamomile, calendula and sea buckthorn oils. 50 ml / 1.7 fl oz. Costs £21.99
The MÁDARA range can be bought at good quality health food shops or online at www.natural-organic-experience.com.
None of the following are used in MÁDARA range
·        No petroleum products e.g. mineral oil, petrolatum
·        No animal by-products, which are linked to an animal’s death (animal fat, tallow soap)
·        No synthetic preservatives or antibiotics which can have a negative effect on human health (parabens, phenoxyethanol, triclosan, etc.)
·        No silicones (Dimethicone, Cyclomethicone) which create a pleasant velvety feel on the skin but may be cancerogenous
·        No Glycols (Propylene Glycol, Butylene Glycol, etc), which are often used as humectants (moisture attractors) but actually dry out the skin and are classified as toxic and mutagenic.
·        No polyethylene glycol (PEG), polypropylene glycol (PPG) compounds
·        No triethanolamine (TEA), diethanolamine (DEA), which, by reacting with other substances, form nitrosamines, which are cancerogenic
·        No genetically modified ingredients
·        No other potentially harmful ingredients
Source: - Press Release






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